About Profitdrive

Designed from the experience of a former CFO and COO of Capgemini Australia and New Zealand.

As a firm grows, sales prices the deal, delivery staffs the project and someone else approves the hire. Finance explains the result weeks later.

Profitdrive puts pipeline, project plans, people cost and overhead into one forward P&L, so you see what a deal, a hire or a staffing change does to profit before you decide.

Designed from operating experience
01Price the work
02Plan the delivery
03See company profit

The same numbers behind every decision that shapes the result.

Why Profitdrive exists

Revenue can grow while margin stands still.

Most moves a growing firm makes are about activity: more pipeline, a fuller bench, an early hire, a new service line. Each may be right. What is hard to see is the profit consequence of each one at the moment you decide it.

01

More pipeline

02

A fuller bench

03

An earlier hire

See the profit consequence before deciding
Our north star

A services firm steered by its teams, with AI working at its full potential.

AI can already do much of the finding, checking, reconciling and preparing that a services firm runs on. That potential is lost when each person's AI works from their own files, and the whole picture exists only when one person puts it together. We want every IT and professional services firm, not only the largest, to realise what AI can do across the whole business: every leader sees the whole picture at the same time, AI does the routine work from one set of numbers, and the people closest to the work make the call.

  1. One picture, at the same time

    Sales, delivery, people and finance work from one set of numbers, each seeing what their role needs. Nobody waits for month-end, or for someone to assemble it, and far less time goes on coordination.

  2. Teams that steer themselves

    Each leader can see what a pricing, staffing or delivery choice does to the company result, and decide within the limits the leadership team has set. The firm chooses who sees what. The owner no longer has to drive every decision.

  3. Shared priorities, ranked by future profit impact

    The deals, projects and roles that will move company profit most are clear to every leader, so effort goes where it counts.

  4. Your AI does the routine work, across the whole firm

    Your AI checks, reconciles and prepares from the same numbers as everyone else, within limits the firm sets. The chasing and re-keying between teams falls away, and people spend their time on the decisions.

Value is not created by more activity. It is created by better decisions, made earlier.

Profitdrive is our part of that: one forward view of company profit across pipeline, projects, people and overhead, with actuals beside it, that people and your AI both work from. Today your AI prepares a change and a person confirms it. Your accounting system stays as it is, and how the firm decides stays with the people who lead it.

Read The Connected Services Firm
Gerben Bosch, founder of Profitdrive
The founder

Gerben Bosch founded Profitdrive.

He has twenty years in finance in services firms, including finance transformation consulting and a deputy CFO role in the Netherlands. He was later CFO and then COO of Capgemini Australia and New Zealand, where he also led transformation and acquisitions.

Since 2023 he has advised IT and professional services firms on growth, profitability and M&A, and saw the same problems in firm after firm. Profitdrive is designed from that experience.

  • 3 yearsFounder, Bosch CG
  • 5 yearsCOO, Capgemini Australia & New Zealand
  • 8 yearsCFO, Capgemini Australia & New Zealand